Ep 68 - Using Colour Psychology in Branding for Instant Trust with Nichole Smith
Building a brand that speaks to your ideal customer is about more than just colours and fonts. In this episode of The Quantum Business Queen, Sarah chats with Nichole Smith about the significance of colour psychology in branding. Listen as they also share about the importance of harnessing joy in daily life, work, and relationships, emphasising the need to prioritise purpose and service in unlocking authentic happiness.
Take the Brand Personality Type Quiz here.
J.Nichole Smith is a Brand Architect with special expertise in Design & Colour Psychology. Her clients call her a ‘mind-reading Magician’. With over 20 years in curating, capturing, studying and selling joy, Nic has become an experts’ expert in the art of favorable first impressions. She's been featured in publications like USA Today, Real Simple Magazine and the LA Times.
In this episode you'll also hear about:
- the family history that lead to a life in full colour for Nichole
- how colour impacts human behaviour
- what making decisions from joy rather than fear can do for you
- Analysing the colours of a global brand and what it says about them
- how to create a sense of belonging and trust for your potential clients with colour psychology… and so much more!
Follow Nichole here:
IG - @jnicholesmith
Continue the conversation with Sarah here:
IG - @sarah.tynan.quantum.coach
This podcast is produced by Nikki Voxx from Quintessential Being.
